why are ads unskippable

Why Some Ads Are Unskippable

As a frequent consumer of online content, you’ve likely come across a video ad that you can’t skip. It’s frustrating, but have you ever stopped to wonder why some ads are unskippable?

In this article, we’ll explore the reasons behind unskippable ads and what advertisers hope to achieve with them.

Why there are Ads that do not allow you to skip

Ads that do not allow users to skip them are typically used by advertisers who want to ensure maximum exposure for their brand or message. These non-skippable ads are often placed strategically at the beginning or during videos, where viewers are more likely to engage with the content.

By preventing users from skipping the ad, advertisers aim to capture their attention and convey their message effectively.

The Business Model of Ad-Supported Content

Ad-supported content is a common business model where the revenue generated from advertisements allows content creators and platforms to provide free or lower-cost content to users.

Advertisers pay to have their ads displayed to the target audience, while content creators and platforms earn income from these ads. This model enables a wide range of content, such as videos, articles, and apps, to be accessible to users without direct payment.

The Psychology of Viewer Attention and Engagement

Advertisers understand that capturing viewer attention and engagement is crucial for the effectiveness of their ads. Non-skippable ads leverage the principle of forced exposure, where viewers are more likely to pay attention and engage with the ad when they have no option to skip it.

These ads often employ compelling visuals, storytelling techniques, or captivating hooks to grab and hold the viewer’s attention.

Ways to Avoid Unskippable Ads

While it may not always be possible to completely avoid non-skippable ads, there are a few strategies you can employ to minimize their impact. One option is to use ad-blocking software or browser extensions that can block or skip certain types of ads.

Additionally, some streaming platforms offer premium subscription options that remove ads altogether. Another approach is to seek out ad-free content or platforms that have alternative revenue models, such as subscription-based services or pay-per-view options.


In conclusion, ads are unskippable to ensure that advertisers can reach their audience effectively. While it may be frustrating for viewers, it ensures that advertisers are getting their message across and can make a return on their investment.

Additionally, some platforms have made efforts to reduce the number of unskippable ads, such as limiting ad duration or implementing skippable ads after a certain period.